Why Would an Insurance Company Start an Ethics Blog?

By SANDY BOTTOMS ON CULTURE

The Responsibility Project has been launched, a blogsite and short film collection about "doing the right thing." They seem to avoid the E-word that our site likes to throw around, but they are somehow getting at the same thing as this ethics magazine, it would seem. The site encourages you to "send your story" of how you took personal responsibility in a situation.

For instance, the top blog I looked at deals with pet medications and how our culture is learning to drug our pets the same way we have learned to drug ourselves or our children. Heavy dope for a main page headline. Other stories involve how parents taught their children ethics, or how caring for an elderly person can help you learn about yourself. These are issues we wrestle with here at the site, and it pleases everyone here at the a2ethics office that the ethics trend is catching.

But why Liberty Mutual? A quick click on the top right hand corner will take you to LM's main page, where they will tell all about how Responsibility Is Their Policy. In the Enron/Halliburton age, it is refreshing to see a company brand itself with ethics, as if they are selling actual values, not insurance packages. Values for sale! Moral Highground is on special! Buy a timeshare in some hot ethical territory!

A2ethics is beginning an ongoing review of The Responsibility Project, with some investigation into the company's past, and its current ethics and policies. Is ethics a thing that can be bought and sold? How can an insurance company brand itself ethically? Can it succeed?

Visit The Responsibility Project and see what we mean.